Thursday, April 13, 2006

There she goes...


P1000619, originally uploaded by ajayvb.

My baby. My city.

Saturday, April 08, 2006

American Gods

A review of Neil Gaiman's American Gods on the lit blog.

I'd say it's less of a review and more of a reaction to a reading of the book. If it makes some people curious about the book, mission accomplished.

Tuesday, April 04, 2006

Ubiquity

Where: Chicago O'Hare Airport. Concourse L.
When: An hour before departure. 15 minutes after check-in. 5 minutes into a realization of general fatigue after three days of catching up with friends and family.

So, there I am, looking for a shot of caffeine which might do me a world of good, prime me up for the wait for boarding and set me up for reading a book that has been middling so far. The Seattle-ite in me looks for the familiar - the same brand that comforts millions worldwide. From waking up in the morning to staying up at night - the long-tressed lady framed by a green circle is the oasis for this desert-trapped traveler.

Wait. Something's wrong. I've walked through the entire concourse. Passing my gate, down to the end, there's no sign of the place. Nor of any other place that would provide succour, except a sports bar that doesn't look like it serves my favorite poison. I pass a Hudson News, noticing that "The Da Vinci Code" is out in paperback. Mental note to buy the book later is made.

I re-trace my steps to the mouth of the spoke, wondering if Howard Schulz missed a trick somewhere. Is is possible that a whole concourse with 12 gates does not have a Starbucks? How could this happen? What happened to the Starbucks Coffee Company I knew in NYC, the one where I could cross a street to go from one of those to another? What is this world coming to, if you cannot have a cup of not-so-great (but not-too-bad) latte while waiting for your flight, which incidentally is now 20 minutes late?

Ah. There it is. Some construction work obscured my view, causing me to not notice the place the first time around. Sanity is restored. Caffeine shot (only my 3rd of the week,mind you. I'm no junkie. Maybe I'm still in denial) is ingested. With renewed vigor , the trials of Elizabeth and Darcy are returned to. As another acquaintance would've said - "Starbucks is everywhere. I'm going home and buying a few shares right away."

Thursday, March 30, 2006

Young faces - unscarred by that rampaging beast called time. The young lean bodies sustained on bad mess food, unfattened yet by junk food and too much coffee.
Importantly, the easy smiles. Enthusiasm all over - the comfort of being with friends you can let your hair down with. Where mundane considerations like life, jobs and a career still seemed far away. Where a tough life meant things that were laughably smaller in comparison. Where fights were over things so ridiculously petty that they seemed like life-and-death back then.

Yes, an accidental viewing of old college photos brings back a flood of memories. The word, I believe, is "evocative". It's amazing how much can change in 6-7 years.

Wednesday, March 29, 2006

Doing nothing...

never felt so good.

Friday, March 24, 2006

Hold that place

I'm sure I'm not the only person reading more than one book at a time. This kind of attention division to females would cause me being labelled a casanova. If I were a kid, I'd more likely than not be put on Ritalin.

All this book-philia leads to problems. I found this really nice used-book place while driving through Redmond. On a lazy saturday afternoon, I decided to check it out. The next thing I know, I am walking out with three books, $15 lighter in my wallet(you should buy used books - great for your pocketbook) . I found a few more books there, but common sense prevailed, and I decided that scaling my ambitions wouldn't be such a bad thing.

The books were:

1. The Namesake by Jhumpa Lahiri
2. October Sky - based on Saket's glowing review and a movie viewing three years back.
3. Effective C++ by Scott Myers

The challenge here is keeping track of page numbers. If it's a book or two, remembering page numbers is easy. But when you get to a level of insanity like mine (sometimes I read four books at a time), you tend to use bookmarks.

I started out with random pieces of paper - library checkout slips, receipts, but now I have a full-fledged new interest - bookmarks. Not of the del.icio.us variety but the colored, laminated paper variety.

I have an interesting collection now:

1. A purchased one from the Museum of Flight called "Celestial Fireworks". This is the only one I've actually purchased.
2. A CRY brochure that came in the mail.
3. A promotion for a Shakespeare production in Pittsburgh. (Picked up at the Craig Street Coffee House over two years back)
4. A thick card with the year's top books (picked up at the local library).
5. An advertisement for a new production of The Little Prince. (Picked up at the local Starbucks)
6. A promotion for the Princeton Review. Better SAT/GRE/GMAT scores guaranteed!

It's becoming a bit of a hobby now. Except for the first one, which I actually bought, the others are all picked up for free. The most hilarious one I remember seeing was by the HCI (Human-Computer Interaction Institute) in CMU. They had one which said something to the effect - "User Studies show that using this bookmarks helps improve memory of current page numbers among subjects." I'd love to get my hands on that now.

Wednesday, March 22, 2006

Questions. Answers. Life.

Self-belief, like self-doubt feeds on itself. When everything's going well, the small things you do wrong are glossed over and looked at as aberrations. When things are not going well, every small move you make is analyzed with excruciating detail.

What if I hadn't done this in that particular way? What if that had fallen in place the way I'd expected it to? What if...(No. Not the Coldplay song.)

Maybe it wouldn't have been such a waste of effort. (It never is a waste, incidentally. You always learn). Life would have been different today, wouldn't it?.

Especially when you get this feeling of déjà vu, you can't just say "Ah, there's a glitch in the Matrix" and move on.

If you are scared of making the same mistakes again and doing something completely stupid, you will. You never learnt your lessons, did you? (When they were handing out sanity, you were sleeping at the back of the class).

Maybe you won't, but you will never know unless you take that giant leap of faith. Maybe things will go the way you would like them to. Maybe they won't. Maybe you don't even know how you'd like things to go.

Maybe I worry too much.


Saturday, March 18, 2006

Landmarks et al

"The ability to be patient is rare and praiseworthy for it means a player is willing to let a moment pass aware that he can own the next."

My favorite cricket journalist - Harsha Bhogle on my favorite cricketer, Rahul Dravid on my favorite (and IMO under-rated) virtue here.

India's main man hits a landmark 100 tests. Cricinfo has a good section on him.

On a personal note:

The 17th of March is a defining day in yours truly's life. It redefined the way people look at me, and this embarrasses, infuriates and pleases me in equal measures. The 'pleases' part has gone down in recent years as this mortal tries to find something that he really wants to go on his epitaph.

Monday, March 13, 2006

On Strings' Dhaani

One quality that I admire in music is integrity. There are times when the music may only be average, the lyrics though not pedestrian may only be above average, but what lifts an album is the honesty that shines through. An artist trying really hard to make something worthwhile very rarely bombs completely, and it is tough not to appreciate that effort. In an era where pocketbooks and not talent determines what albums are made and who gets the big contracts, being true to your craft is increasingly an anachronism in mainstream music - be it rock, pop, Bollywood or the genre derisively called Indi-pop.

Notable exceptions abound, and one of my favorites in the past season has to be Strings. Strings will be remembered fondly by early MTV veterans as the young Pakistani band who crooned Sar Kiye Yeh Pahar on some scraggly mountain-top outside Lahore or Karachi. The silken-voiced Bilal and the clowning guitarist Faisal re-grouped many years later to give us the U2-esque Duur - one of the best pop/rock singles to come out of the pop-rock firmament in the sub-continent.

I haven't heard the album Duur in a while, but a chance listening to Dhaani left me wanting more. The CD was duly purchased.

As I said earlier, a certain lack of guile permeating through the album makes it very attractive for me. The duo don't seem out to try any manipulation. None of the songs except Hai Koi.. have any kind of annoying DJ rapping nonsense or arbitrary English choruses having no relation to any of the lyrics. This is an album by a duo intent on doing their own thing and they pull it off very well.

The more serious songs have Faisal's heaver, classical-style voice adding a touch of gravitas to the proceedings. Dhaani, Najaane Kyun, and Kahani Mohabbat Ki fit well in this mould. The other songs in the album including the playful Sohniyae and the pensive Mera Bichhra Yaar benefit from Bilal's lighter touch, and Chhaye Chhaye is a lovely combination of their singing styles, playing off their distinctively different voices.

There are two notable collaborations on the album - Bolo bolo with Hariharan which left me cold for some reason, while Pal with Sagarika, which was part of the Channel V Jammin' series suffers from a "Duur" hangover - though the violin and Sagarika's dreamy vocals still make it eminently listenable.

The album ends on a bit of a limp note with both Jadoo and Hai Koi Hum Jaisa (apparently the Pakistan World Cup theme song) failing to impress.

The songwriting doesn't quite take off, but except for the last song, it's never abysmally bad. The Urdu makes it arguably sound better than it deserves to, but some of the songs - notably Kahani Mohabbat Ki and Najaane Kyon do stand by themselves as reasonably good pieces of song-writing.

All in all, it is a good advertisement for non-Bollywood Hindi music. It's Indi-pop (or rather Pak-pop, if there's such a term) as it should be. As I understand it, Strings have enjoyed success either side of the border, and deservedly so.

Update: At the Indian store here yesterday, I saw Najaane Kyon interspersed with Tobey Maguire and Kirsten Dunst mooning over each other. Turns out the track was on the Spiderman 2 soundtrack when the movie was dubbed in Hindi. The visuals and the song were so jarringly incongruous that it threw me off for a while.

Sunday, March 12, 2006

Biding his time

There's only so much head-shaking you can do in sympathy for Kimi Raikkonen. The man seems to have the most rotten luck ever in Formula1 racing. What still impresses me about him is how much he accomplishes in spite of that. Unlike Juan Pablo Montoya (I am a big fan, BTW) who has this habit of messing up and wasting that incredible talent, Raikkonen almost always suffers because of mechanical failures through no fault of his own.

So, let me go out on a limb and make a prediction. In some time (not so soon, maybe a year or two), his luck will turn around. His car will be reliable and then there'll be no looking back. When he finally hangs up his helmet, he'll have beaten most or all of Schumacher's racing records. He does have age on his side.

Thursday, March 09, 2006

Re-factoring

Warning: Nerdy post on programming. If you're not into it, avoid please.

Refactoring means re-writing code keeping the external interfaces intact. There are many reasons to do this. You may be adding new features to your product/module, and the existing architecture may not allow these. So re-architecting the innards of the code, keeping your external APIs identical may be a good way to go about this.

Then there is performance. There may be parts of your code that may be tweaked to run quicker or more efficiently, and you may want to take advantage of that. Circumstances change and you may realize that the complicated bit of code you wrote as a one-off thing needs its own function call, since there may be other callers for that function and re-using the code is now important.

There is of course the possibility that what you wrote say a year back may simply not have been the best way to write that code then. You are a better programmer now, understand some of the trade-offs better and can write better code now.

Refctoring is something that one learns to look at while examining old code. Most programmers in this industry don't get the luxury of starting from a fresh code base. All of us work with existing code, and seeing things that may need refactoring is now de rigeur for me. Not necessarily because it needs to be, but as I said, new requirements and scenarios mean that there is potential for writing commonly used tasks as new functions, etc. What I write is mostly for internal consumption which makes things like application compatibility (app-compat in internal lingo) less of a challenge.

But it's difficult. One of the biggest challenges that I always have is figuring out a better way to do things. There are modules I've seen which beg for refactoring. There's something inelegant about them, something hack-ey. The key to great design (software or otherwise) is simplicity. And elegance. The solution has to look simple. And it has to look good. If it doesn't, that means you are (or the person before you has been) doing something wrong.

So, you know it's wrong, but since you've seen it being done that way, you get used to it. The classic problem I face is "That looks horribly complicated. I'm sure there's a simpler way of doing it." and I get around to figuring out a way to do it. I even take out pencil and paper (if I take out pencil and paper to work out things, that generally means it has to be pretty complicated. I generally work out many tasks in my head - more than is arguably good for me).

The most important thing is to be able to get your head out of the rut it's in because of seeing the existing solution. If you are able to throw away existing assumptions when you try to re-factor, and start from scratch to work out something better than what has gone before, that is an achievement by itself.

Rock-alicious

Bon Jovi rocked Key Arena on the 6th. Old favorites coupled with some surprisingly thoughtful songwriting on the new album made for a fun show. Then of course, there were the screaming women. I had ringing ears long after I came out, and the number of people singing along to "I'll be there for you" was enough to make you cringe.

I realized that the songs of Bon Jovi I like are different from the ones that are the most popular. The most loved ones are the "power ballads" - what I'd call the sappy love songs - "Always", "Bed of Roses" and "I'll be there for you". I prefer their "young rebel" ones ("Blaze of Glory", "Dead or Alive", "Keep the Faith") - keeping with the age I started listening to them.

I'm not complaining since they did sing the songs I wanted to listen to.

So, here goes the list of big acts I've seen live so far:

Mark Knopfler
Bryan Adams
Def Leppard
Coldplay
Bon Jovi

If I see U2, Eric Clapton and Pink Floyd (fat chance eh?) perform live, I can die satisfied.


Monday, March 06, 2006

Sci-Fi scare

A question to Sci-Fi fans...is a post-apocalyptic scenario a necessity for every major sci-fi book that is written? Why does there have to be a world war, or a war of the worlds for life to change so drastically that things get scarily out of our control and in the hands of the Thought Police or the robots?

This fact was driven home when I was reading Philip K Dick's The Minority Report and Other Stories a few months back. Dick is one of the most well-known and respected authors in this genre, and I have been fairly impressed with what I've read so far. However, in many of his stories (The Minority Report being a notable exception) , it is inevitably some apocalyptic incident, a world war of sorts which brings things to a head, causing major issues with authority over-reaching itself, and some sort of sinister, all-pervasive government/corporate body taking over. Mercifully, Mr. Dick uses this premise sparingly.

But he is influential. Influential enough to have a major science fiction writing prize named after him. Which doesn't help aspiring wannabes any. All of whom seem to looove the idea of a apocalyptic war ending Life As We Know It.

An interesting thought I read somewhere was that Japanese culture (especially anime) is obsessed with this, because it is the only true post-apocalyptic society in the world today. Interesting thought to chew on, but it doesn't explain the rest of the world being obsessed with this.

IM(Very H)O, nuclear weaponry has made it difficult for countried to go to war easily. The détente produced between countries possessing nuclear weapons makes it impossible for them to go head-to-head. The real danger is going to come from the so-called Clashes of Civilization. This rise of terrorism has been unexpected (at least to the general junta), and it is something that may affect how we see life over the next 50 years unless something drastic happens (unlikely).

Wednesday, March 01, 2006

Technology as a disruptor

Disclosure: I hold no shares or interest in any of the companies I talk about here. This is an amateur's opinion. Hang yourself on it - I am not responsible.

In the past few years, the commercialization and corporatization of all entertainment forms has led to a drastic reduction in standards of mass entertainment all around. After the Telecommunications Act of 1996 , many radio stations in the US are controlled by one of two big conglomerates - ClearChannel or Infinity. (There are places where they own all the FM stations in the market between them).

This means that music heard from coast to coast is identical with no variations. Playlists change very infrequently. In fact, if you are in an interior small town, there is a good likelihood that the local DJ who you think lives up on Walnut Street may be living in the Upper East Side in Manhattan. They have taken you for a ride, localizing the DJ without hiring a local DJ. In addition, they have been found guilty of accepting money and other considerations for playing music. Tie it in with venues owned by sister companies, ticketing by another group company, and we have the dreaded 'c' word - cartel.

The music companies themselves have merged and married among themselves, and there are only four major record labels left. They control the majority of what goes on in the mainstream industry. MTV and VH1 are no better (Viacom owns Infinity, MTV and VH1), turning into celebrity reality channels with gems like "Laguna Beach" and "Celebreality", losing the reason they became such phenomena in the first place. It isn't about the music anymore, is it? Do you remember the time when MTV was cool because of its music? Heck, I cut my teeth on MTV India in the early 90s.

As always, in a free market, the solution should present itself, right? The problem is, when there is an oligopoly of this kind, with no real enforcement of laws and wink-wink,nudge-nudge considerations, there is nothing of that sort. These people have a stranglehold on the airwaves.

Technology and free markets however make for a formidable combination. Enter satellite radio. Satellite radio has over 10 million subscribers in the US. We know this number because these people pay around $10 a month to either one of the two major providers, Sirus or XM. At an average of 2.5 people per family, it means satellite radio reaches 8% of the US population. Not a bad number, come to think of it.

I personally feel that technology at times may provide a left-field facilitator for opening up markets in such situations. Maybe satellite radio is not significant enough. However if the affluent demographic shifts to satellite radio, they will take advertisers with them, forcing terrestrial radio to get better at their programming. With digital radio having the potential of doubling the number of local stations, there may still be hope.

Another classic case where technology and old-fashioned infrastructure (the kind we sorely need in India) has brought about a real revolution is movie rentals. Netflix presents an all-you-can-rent option for DVDs ranging from $10 a month (1 DVD out at a time) to $17 a month (3 DVDs out a time). DVDs are delivered to your home, and you choose movies and put them on your queue online. The great thing about this is, Netflix is likely to carry that obscure movie you desperately wanted to watch, while your local Blockbuster will not. In fact, Netflix made its cachet off stocking Spanish and Hindi movies for immigrants who did not have easy local access to these movies. It gives you a chance to pick up a rare movie that may not be in circulation. Of course, Netflix has taken this a step further with its ratings and recommendations system. There's a whole community it has generated - people who keep getting great movies in the mail simply because they were recommended by people with similar tastes. The Long Tail is put to work really well here.

This has forced Blockbuster to drop late fees, at one time a big revenue-earner for the company. They've started their own all-you-can-rent service, both in-store and mail-order. With the kind of DVDs available increasing, there is now a much better market for documentaries or off-beat TV shows.

IMO, in the popular arena, things are going to go downhill or remain stagnant in terms of quality. No business is going to spend $150 million on an experimental movie idea unless it had some hope that it could recover its money. Which explains the antiseptic cookie-cutter summer blockbuster. LoTR or some exceptional superhero capers notwithstanding, most films fall in this category.

The challenge for governments and lawmakers as always is to do the right things (get a great postal, road and connectivity system in place, for instance, or facilitate the happening of that). Remove obstacles. Watch the entrepreneurial spirit take over. For excitement, add a dash of tech bravado. For sizzle, add an IPO. Serve with a side of media hoopla, and soak in the praise. (Egads. Mixed metaphors going overboard here.)

Thursday, February 23, 2006

Sox-y Adventures

I'm not given to Seinfeld-esque observations because I'm simply not as funny as the man. However, there are quirky everyday mysteries that make you really wonder about the laws of physics and suchlike phenomenon.

One of them involves my laundry.

I saw this advertisement within my office building for an internal company campaign of some sort. It shows a washing machine and a single sock. The theme of the advertisement was: "Some things will always remain a mystery."

Tell me about it. One of the most mysterious (and infuriating) things about doing your laundry is sorting all your clothes once you are done. If you have clothes in the load which are prone to attracting static, heaven help you. By the time the dryer's done, many of your static-y clothes are filled with enough electricity to power a small bulb (I'm sure Mohan Bhargava could have put this idea to some use) and they are all sticking to each other. The worst culprits, of course are the socks. Invariably, one sock (or three, or five. It has to be an odd number) will go missing. After sorting all your laundry, you are left with that mysterious odd one out.

More than once in the past few months, I've had this wonderful mystery. All my laundry's put away, making for a successful weekend (or rather, a peaceful week ahead) and the next thing I know, there's a single sock left. It sits there, in the corner of my bedroom, in silent admonishment of a job badly done. I look at it before I go to sleep most nights, wondering if I should get up and turn my wardrobe upside down to search for it. Invariably, sleep is too tempting.

I dread the day when I'll wear a sweatshirt to work, and some pretty girl (the kind I absolutely don't want to be embarrassed in front of) will say "What's that sticking out of your sweatshirt"? and it'll turn out to be that pesky sock stuck to the inside of my fleecewear.

Wednesday, February 22, 2006

Thanks for all the views...

This blog started out and continues as a personal exercise, a place to flesh out thoughts, to tame those whirling dervishes that dance in this head, and to bring a semblance of sanity to a mind that is “A Greyhound station, where I send my thoughts to far-off destinations”

Writing for me was catharsis, a way to lay those demons in my head to rest. It was a way to retain my sanity as the world about me fell apart, me the Nero, writing as my Rome burnt.

Well, I exaggerate. My world was/is fine, the sky isn’t falling on our heads, but yes, I’m probably a bit wack in the head, as you may have concluded from some of the stuff I post here. That some of you think it’s worth their while to come here and give my wild thoughts their time is touching.
When I meet or talk to people in meatspace, and these people tell me that “I read your blog. You write well.” I wonder what this world has come to. I look at my sitemeter. Though it doesn’t move like the meters on the rickshaws in most Indian metros, it has shown a steady trickle. I look at the hits and where they come from. I wonder, “Why are these people here? Is any of my writing this interesting? The purpose of this exercise was that – to better my writing. Is it working?”

Maybe it is. Maybe it isn’t. But thanks for keeping the faith. Keep coming back. Especially if you think any of this is worth it. The best analogy to personal blogs like this one is the one Michael Higgins uses – some of these blog posts are chocolates – the quick taste gives you a few seconds of pleasure. Some may be gold coins – genuinely valuable nuggets that you may want to pass around in perma-link form. Be it for chocolates that you come here, or for gold coins or maybe just for vela time-pass, thanks.

No, there are no anniversaries or landmarks coming for this blog (It’s almost eighteen months and over 200 posts old). This is just one of those “from the bottom of my heart” posts that I’m putting out because I feel it from the bottom of my left ventricle.

Saturday, February 18, 2006

On Rocky And the Underdog

*Spoiler alert* for someone who's not seen the movie and cares to not know the ending to a non-thriller with a non-Shyamalanesque twist.

Rocky is one of cinema's big cliché movies. The story of the underdog who overcame the odds to become something bigger than himself. The backstory of the movie itself is similar, with Stallone pushing the script door-to-door, refusing to make the movie unless he got to be Rocky as well. The story to trump all stories, the movie won multiple Oscars, including Oscars for Best Film and Director, and nominations for Stallone for the screenplay and (gulp) for his acting. Rocky got so crazy that there were eventually five Rocky movies. Stallone went on to become a billionaire, giving us other classics like the Rambo series and some really bad acting too.

When I first saw the movie, I was underwhelmed. There was a bit to the tale, but I didn't see much. One of the explanations that me and my friend (whom I saw the movie with) could muster for the success and resonance of the movie was that it was arguably a function of the times. The late 70s with a bad economy and the movie symbolized hope for the underdog in some ways. Maybe in the more prosperous '0s, that wasn't so true anymore, and we couldn't (and could never) 'get' the movie.

I was wrong. Even as I think back to the movie now, it (the movie) makes more and more sense. Part of it is arguably that I've grown older and seen more of life since then. The character-building itself is one thing, but what holds the key to the film is the last, actual boxing match. The night before the match, Rocky says to Adrian, "Cause all I wanna do is go the distance."

Then of course, there's the fight. Even as Apollo pummels Rocky, he just keeps coming back, doesn't he? He really shows no sign of giving up. He does go the full distance to lose on points. What matters there is the fact that he goes the distance. Every blow that he gets, he manages to get up again, ready to fight.

Like Simon and Garfunkel sing poignantly,(not about Rocky, though this could apply)

In the clearing stands a boxer, and a fighter by his trade
And he carries the reminders of every glove that laid him down or cut him
’til he cried out in his anger and his shame
I am leaving, I am leaving, but the fighter still remains
Yes he still remains

Hell, yeah. Rocky's my hero. Now, if only they hadn't made those sequels...

Friday, February 17, 2006

Economics and Us

Two books that in the media recently have caught my attention and are going up high on the list of books I wish to read.

One of them is The Argumentative Indian by Amartya Sen ( a good review on the BBC )and the other is The Undercover Economist. The Undercover Economist seems like an interesting read. Freakonomics has caught attention all over, thanks to the accessibility of its content, and the popstar-styled title. I've read that, but as this review states (via India Uncut) , The Undercover... probably has more in terms of learning value. It definitely seems to have some interesting points to make.

In a related thought, there was a great joint interview with the two richest men in the world in Fortune a few months back. One of the most pertinent points Bill Gates made in the interview was (I'm paraphrasing here) that normal people were genuinely lacking in economic education, which made debates related to jobs, outsourcing and the economy emotional and not well thought-out.

I personally find this extremely relevant. While one course does not an armchair economist make, I've seen my thinking on many aspects of business and the economy shaped considerably by the one "Managerial Economics" course I was required to take during my Masters. The concentration of the course was on demand-supply and pricing related theories (mainly macro-economic theory as it were), but it opened up a fresh insight into a whole new area of thought.

In the US, a common complaint is about the scientific temper being lost. With strident protests against teaching evolution in schools, and an impressively insidious campaign raising skepticism about global warming, there is definitely a greater need for debate to take place in scientific terms, and for these to be accepted by the mainstream.

India, of course has a greater challenge of educating a large proportion of people who are still uneducated. However, even among educated people in India, there is a genuine need for a greater economic temper as well.

Wednesday, February 15, 2006

What's in it for me?

One of Business 2.0's themes for successful businesses in 2004 was that they were businesses that allow other people to make money as well. The web affiliate system has made it a lucrative way for genuinely savvy people to make money without really bothering other people (unlike some of the more unsavory incidents related to 'independent ventures' that we hear of). This has been an important trend over the past couple of years.

There are infinite variants on this scheme, with more ingenious ones coming out all the time. The first major one, of course, was AdSense from Google. Other services like Overture existed before this, but this was the first one to really take off. Then there are other ones like Amazon's affiliate system where you click on a link to buy a product, and some part of the proceeds go to the seller.

An interesting new job site called Refhounds got forwarded to me recently which is to an extent looking to tap into the same 'entrepreneurial' spirit among people. If you refer a person to the site and he gets hired, they pay you. I wouldn't be surprised if there are other similar services, but this is the first one I've seen of this kind.

Ben of Ben's Bargains apparently makes a cool $20,000 a month only on the basis of his site. I'm sure there could be some kind of entrepreneurial model built around all of this.

Friday, February 10, 2006

Hiatus

General ennui and busy-ness in general has led to this unprecedented 10 day gap in blogging. Apologies. Beethoven, I'll be. hmm.

Commenting on the Grammys cannot be done without though. U2 are the media, industry and crowd favorites at the Grammys. I don't mind them winning, but there is something about double-dipping. They won a number of awards last year, and exactly how they won again this year isn't something I understood. I wish they'd keep the rules simpler.

More names have been added to the list of artistes to listen to. Books have been read and discussed, and posts will be made when this phase passes.

Till then, sample this fine video from SNL to keep you entertained.