Branded

World Cup 2011, ad-fest. Like clockwork, at the end of the over, transmission shifts to an advertisement. Shah Rukh Khan is on a living room couch with a girl half his age. Just as things are about to get interesting, a WWE-style wrestler jumps into the frame, followed by a couple of cricketers, and then a saas-bahu prototype. There’s a LCD TV mounted on the wall behind him. It’s an ad for the HD package of a DTH provider, DishTV.

Wait, rewind that. (I don’t have a DVR, but bear with me here). Didn’t you just see Shah Rukh Khan on TV a few days back endorsing the Airtel phone network? Doesn’t Airtel also have its own DTH service? He’s endorsing two competing brands?

So, you say? What’s wrong with him earning a bit of money on the side for his star power? Oh, none, I say. More power to him. However, I’ve already made the SRK-AirTel connection in my mind, so I unconsciously associate Airtel DTH with him. Dish is getting the short end of the stick. I’ve also linked A.R. Rahman to Airtel, Junior Bachchan  to Idea Cellular, and of course, Saif Ali Khan to some brand of banians (Amul Macho, really?)

Which brings me to my second point. I’m all for Saif Ali Khan in banians and a luscious Katrina Kaif posing with juicy mangoes. But just because you can do it doesn’t mean it’s a good thing. For the celebrity, for the brand, or for the audience. 

It should be straightforward to state what a brand stands for. And if we’re treating the celebrity as a brand, very few celebrities in India can claim to have that kind of consistency, especially when it comes to their endorsements. The Detroit ad for Chrysler with Eminem, for instance, is a great example of how Eminem’s persona and his Detroit roots can tie in to a good story, enhancing the perception of both celebrity and brand.

The only celebrity in India giving his endorsements some kind of thought is, of course, Aamir Khan. (He does march to his own drum-beat, doesn’t he?). After a moment’s thought, I can instantly say what his general endorsement philosophy is. He endorses mass-market brands that are affordable, but not necessarily cheap – Samsung, Titan, Tata Sky (and Coke). He has an instantly recognizable face, so he plays characters that tie back to a story the ad campaign is trying to tell. His series of advertisements for Coke were quite memorable, and the current Tata Sky Bablu series is another good ad series spread over multiple advertisements.

I do wish he didn’t do the finger-wagging, funda-spouting bit in the Incredible India ads, but that, too ties back well with his on-screen persona. He does do a lot of that in films like Taare Zameen Par and 3 Idiots. Though that is a story for another post.

Small Pleasures

There’s a tendency to want every media experience to be extra-ordinary. Every album should be Sgt. Pepper’s, every film should be a Sholay and every TV series should be a Battlestar Galactica.

However, in the timeline between Chris Nolan, Radiohead and Joss Whedon, there lurk lovely little gems. They aren’t masterpieces or classics, but they have their own special place. They light up your life in small ways at unexpected corners. They never change your life, but they definitely make it less burdensome to live on a day-to-day basis.

I remember making this remark about Kaminey on Twitter (on why it was unfair to burden the maker of Omkara and Maqbool with so many expectations) . “It’s a small film with smaller pleasures.” And I’d definitely apply that to these films/TV series.

As I’ve shifted my TV viewing away from ‘live’ TV to more and more shows on DVD and streaming via Netflix, I’m encountering a lot of these. It’s been a lot of fun and a million times better than watching another rerun on TV.

Top That

The Doctor Who revival 4 years back began promisingly enough. A joie de vivre marked the proceedings, and Christopher Eccleston made a fine Doctor. Everything about him was fun. He was rough around the edges without being too annoying. He was dashing in his own way in his leather jacket. And he had a great way of saying "fantastic!" that endeared him in my heart forever.

The show was something else. The revival worked wonders for the franchise because it was really well-written - first by Russell T. Davies and then a bevy of writers coming in to do individual stories. The acting was good - Eccleston was great,and Billie Piper as the Doctor's companion was quite competent. And, this is the clincher: Doctor Who has the capacity to regenerate, which gives the show flexibility in terms of changing out the actors.

After the first season, for whatever reason, they decided to do that, replacing Eccleston with David Tennant.

I was aghast. It seemed like change just for the sake of change, or for a contract dispute or for no good reason whatsoever. Eccleston was good! Why bother changing him?

However, I was proven wrong. David Tennant's acting is so sublime that it elevated the series to a completely different level altogether. His face and his whole body covey glee when things are at their most chaotic. And when things get serious, his mood and that of the whole episode changes on a dime. He is fierce and fearsome, and you don't want to be on the receiving end of that wrath. Sartorially, he defines new creative heights - canvas shoes (Chucks, no less) with a full suit and waistcoat. 

Again now, changes are afoot. There’s a new Doctor in the wings who’ll be unveiled at the end of this year. He’s younger, definitely not ginger and looks a bit too boyish to me.

Is he going to look credible staring down the Daleks and stopping whole armies of marauding aliens in their tracks? Will he continue the trend of rising stakes – better acting, better sartorial style and yes, more fun? I sure hope so.

Reality TV bites

It's been an unusually busy couple of weeks - I'm preoccupied enough to not blog. I have a long book review swirling in my head (Samit Basu's Gameworld trilogy, if you must know) but that will have to wait as work on the world's biggest software project and CRY's biggest fundraiser this side of the Atlantic takes its toll.

However, the interest I've developed in a reality TV series cannot go without comment. A disinterested TV-watcher at best, my live TV watching mostly consists of infinite re-runs of Seinfeld with a dose of The Simpsons, South Park and King of the Hill thrown in for good measure. I started watching American Idol (the tuesday one, when they actually sing) because being the music junkie I am, some of the singing on display makes the series for decent viewing, especially towards the end of the season.

However, probably the very first or second episode I actually saw, I was hooked. The reason? I saw David Cook perform Michael Jackson's Billie Jean. He sang a cover version made by Chris Cornell that's on his new album. David Cook's version completely blew my mind. His version can be seen on YouTube here.

After dismissing most of American Idol winners as good singers of the mostly harmless pop type (Kelly Clarkson, Clay Aiken, Carrie Underwood), here was someone who had balls. He was singing alternative, edgy songs, ripping the playbook apart, and doing it well. I've watched with more than passing interest as he's made his way through the rounds and reached the final two. His song choices and arrangements are out there - a rock version of the Beatles' Day Tripper and Eleanor Rigby, Switchfoot's I Dare You to Move, and a rock version of Lionel Richie's Hello. What is this guy smoking?

It's slightly freaky, but I'm actually rooting for him to win against the more clean-cut and predictable David Archuleta. Let's see what happens, but when American Idol gets record viewership for its season finale, I guess I may be one of the guilty parties involved.

And I wondered how that completely pointless talent hunt ran for 7 seasons.

You can't take the sky from me...

The inherent mess of contradictions that is human nature gets the full treatment in this rare gem, a truly entertaining and well-written TV series. Firefly, following a bunch of space cowboys in outer space, manages to keep you on edge enough to make this ride worthwhile.

The year is 2517. After a fight between the Alliance and the rebels, a bunch of ragtags called the Browncoats, the Alliance has won and the Browncoats have dispersed. Malcolm 'Mal' Reynolds, a sergeant in the rebel group is now the captain of Serenity, a spaceship that travels the outer fringes of the universe, picking up jobs and cargo to get by. They take on a few passengers on the way who stay on, a young doctor and a priest being among them. However, there's more to these passengers than meets the eye...

What marks Firefly different from other such series on TV is the confusion.

Mal (played with panache by Nathan Fillion) is a walking blob of conflicting emotions. A proud Browncoat who refuses to back down to the Alliance, he is loyal and protective towards his crew. While no illegal job is off-limits if it brings in the money, his sense of right and wrong still prevents him from taking on certain assignments. Jayne is a mercenary gopher, only one big payday away from betraying his crew and captain, yet he seems to put his skin on the line too often for us to pigeonhole him. The other characters are equally nuanced, and everyone has a past that they seem to be trying to escape.

The writing is clever and this fictional universe eschews standard film or television sci-fi stereotypes.  The decor is Wild West meets Star Wars, with a dash of Memoirs of a Geisha thrown in for good measure. In a world where the two remaining superpowers (USA and China) have merged to form the Alliance, the language of choice is English, though the local patois liberally uses Chinese, especially while swearing. The pacing is to die for, with wisecracks and shared light moments suddenly and unpredictably segueing into action set-pieces.  

What is definitely difficult to capture, and therein probably lies the genius of writer - producer Joss Whedon is the sense of camaraderie and esprit de corps the crew share. Mal, Jayne, the ship's engineer Kaylee, the doctor Simon and his mysterious sister River are the pick of a slew of well-etched characters. The chemistry between all these characters is palpable and defines the series.

Via: Rave reviews of Serenity, the official movie spinoff from Firefly that I caught in a rerun at the Egyptian theatre a few months back.

I must add, this was a midnight screening on Saturday night. The theater was almost full. The then year-old movie got a standing ovation.

The movie is enjoyable for the same reasons the show is. The black and white has dulled out to a very agreeable gray, and it's difficult to say that the villains are really so. The Alliance is well-meaning in the way censors are, and Joss Whedon clearly picks sides when in the movie Mal says "I like all seven" (sins, that is).

Special Mention:

The very apt original theme song - written and scored by Joss Whedon. That's where the title of this post comes from.

If this series is even half as good as the fans claim it is, why did it have only 14 episodes and why didn't it go into a second season? And why am I watching it on DVD?

Read this.

India Diaries - II

All in Bad Taste

- There's only one word to describe the news channels in India. Pulp. Watching Zee News, NDTV and any of the other N channels cover the World Cup, Bob Woolmer's death or anything else for that matter reminded me of the  rags you could buy for a buck on railway stations in Bhopal or New Delhi. Lurid and sensationalist too.

Wait, I thought I was talking about news channels, not the Times of India.

Aaj ki match ka villain kaun - a) Sachin b) Dravid c) Sehwag. Apne jawaab 8284 par SMS karein....

- The only redeeming program on TV for me was the one Barkha Dutt moderates. Unfortunately, it is geared towards a sound-bite friendly speaker and not for any sort of nuanced debates. Even before someone gets a word in edge-wise, she's moved on to someone else.

- What I was probably happiest about apropos news coverage was that I flew out before the Ash-Shek marriage. The Hurley-Nair alliance has left its scars, and the Rai-Bachchan merger would have meant even worse.

'Prateeksha' has been painted a shade of muave that Rai chose herself from Asian Paints' Color World, where you can choose from millions of colors to match your choice. (that's your surrogate advertising right there. The TOI just made a few cool millions).

But seriously, that adds one more pair (Baby B - Rani) to the list of pairs with obvious  chemistry that went on to off-screen alliances with people they don't gel as well with on-screen. Famous examples in the past include Big B - Rekha and Kajol-SRK.

Maybe that's two more pairs, if you have a sense of humor and count Ash- Hrithik in D:2.

The Brits do it better

Pretty much the only TV I can tolerate is sitcoms. The best ones in India were on DD before the invasion from the skies - Yeh Jo Hai Zindagi, Dekh Bhai Dekh...). Then of course there was STAR, and Dharma and Greg was a personal favorite (though people preferred F.R.I.E.N.D.S.).

Now, of course, Seinfeld rules. The "serial about nothing" never ceases to amaze me with its nuanced observations on the things that make us tick (and tick us off). My limited TV viewing has been restricted to these, along with my slacker animation favorites, The Simpsons and South Park.

The Beeb they say has a rich treasure trove of particularly good comedy serials. Ramanand keeps mentioning them, and I'm a bit envious of the Pune crowd for easy access to the British Library. (I could go on Netflix, I guess, but why I haven't yet is a long story for a different day). A chance viewing of Coupling at a friend's place this week only piqued the curiosity more.

I haven't laughed this much in a while. "Laughing till my insides hurt" took on a whole new meaning with this slightly off-color take on the love lives (or lack thereof) of a bunch of single friends. There were flashes of insight that made me cringe, and universal truths that had me nodding my head in agreement ( if only I could stop laughing...).

Highly recommended.

Note: For those of you with a high-end Comcast cable package, Coupling is available "On Demand" in the TV-> BBC America section.