Quote from the original study:
"The degree of accessibility and choice has arguably led to a rather passive attitude towards music heard in everyday life.
"In short, our relationship to music in everyday life may well be complex and sophisticated, but it is not necessarily characterised by deep emotional investment."Ars Technica refutes:
My morning drive (when I'm not listening to a CD) is punctuated by repeating cycling through local radio stations in the hope of finding a half-decent song to listen to. The same standard set of songs repeat through with hardly any changes. If I hear "Boulevard of Broken Dreams" by Green Day or "Somebody Told Me" by The Killers a few more times, somebody (or something) is gonna get hurt real bad...
To paraphrase an (in)famous management institute, Dare to look beyond MTV and popular radio stations?
In the case of Hindi music, dare to look beyond Jatin-Lalit and Anu Malik (or is it Annu Malleeek for numerological purposes now?). Try Indian Ocean or Strings. There are pleasant surprises out there. You may just get passionate about music again.