Snarky. Very Snarky. But, oh so very true.

The blogerati's favorite whipping boy is back. K-Jo (man, I love that nick) makes his grand comeback with "the love that broke all relationships". KANK (the neatest film abbreviation I've heard in a while BTW) made its ways to theatres a few weeks back. Slick production values, great clothes ( makes even a very casual and nonchalant dresser like me stare agape) and overblown emotions come to set the box-office on fire.

So, what's new, you ask? What is new this time is the blogosphere (I never hated a word more). When K3G came out (the last time K-Jo directed a movie), there weren't that many bloggers. At least, there weren't very many who'd heard of K-Jo. The world has changed much since then, and it seems that "It's all about loving your parents" K-Jo (I can't get enough of that name. K-Jo. Has a certain ring to it) is the blogerati's b*&$% for the next few months or so.

Why, you ask? Ooooh, nothing succeeds like success. See, when Ed Wood made his films, he got anointed the worst film-maker of all time. But that was it. Of course, Tim Burton decided to make a film with Johnny Depp as him, and he gained a certain notoriety after that. But because his films were bad and they flopped, I'm sure that he has a small fan club somewhere. He is endearing because he is a failure. He tried something, was bad at it, and failed.

Unfortunately, K-Jo isn't like that. He's wildly successful. He's a manipulative film-maker, and he's good at what he does. Considering all that and the fact that so much of his filmography is vacuous (Disclosure: I loved KHNH and not because SRK dies in the end), it's easy pickings, innit? Irrespective of how annoying Mitwaa can get after half-a-dozen listenings and how smug and irritating K-Jo is, what really gets our goat about him (and Himesh Reshammiya, for that matter) is the fact that we are in the minority. The majority of the people out there like them. We can congratulate ourselves on being the intellectual, Omkara-loving, Indian Ocean-listening cognoscenti, but we count zilch when it comes to what works.

Earlier: The anti-populism brigade 

Update: Masochism comes. I saw the film, cringing at the absolute lack of insight into human relations the man has. I'm not married (or attached, for that matter), but some parts of the film related to relationships, marriage and the like rang so false that I was hiding my face in embarrassment. I forgot that KHNH ( which I really liked) wasn't directed by K-Jo, and that I've never really liked a movie directed by him. Technically, Nikhil Advani brought something to KHNH which K-Jo fails to bring to this (or to any of his earlier editions of candy-floss FWIW). Where's the party tonight was It's the time to disco all over, and Mitwaa is only  redeemed by some reasonably good singing. Even indulgent shots of my favorite metropolis didn't redeem the overblown nature of it all. SRK is at his worst ( also see: Ram Jaane or Chaahat), proving once again why he's a director's actor (see: Kabhi Haan Kabhi Na, Swades and Yes Boss ) and Abhishek Bachchan is most definitely a chip off two old blocks. AB Sr gets the best lines and has the most fun. He even dies, which is something the movie should've done. Slowly and painfully.

But it's running to full houses all over. *Sigh*. Such is life.