Tuesday, February 08, 2011

Bank logo Blues


That’s why they call it the Rich Kid Blues…

                                               - The Raconteurs, “Rich Kid Blues”

I remarked to AG how I liked Café Coffee Day’s logo. The distinctive purple, red and white just stands out, especially in chaotic cityscapes like in India. Barista’s muted brown and orange/earth tones set the tone for the kind of place it will probably be: upscale, a tad quieter and ‘classier’ than the more mass-market Coffee Day.

However, I notice that banks tend to be a quite boring with color choices. While ICICI Bank makes a splash with its orange hues and HSBC’s red is distinctive, blue seems like the dominant color of choice otherwise. There’s HDFC ( blue, red and white, very square design), SBI (blue, green and white), Citi (blue & white, nice, very modern fonts) and Federal Bank (white and blue).

I wonder why that’s the case. Subliminal reinforcement of values of solidity and dependability?

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