Its criminal. No brand should be allowed to be so cool. U2's new ad for iTunes + iPod is stunning. The familiar white earphones, combined with the distinctive U2 sound absolutely sizzles( Check: Album release date). If you have iTunes installed, check out the extended version. No wonder Apple sells for such a premium. People would kill to be seen wearing those white earphones. I think I'll get a pair of white earphones for my sastaa portable CD player, just to appear cool.