How do you make that a tagline for your brand?
But when you are a record label, one of the more disliked entities around for most people serious about their music, its almost a battle-cry. Magnatune seems to be trying that with their "try-before-you-buy" methodology.
Seriously, though I have my doubts about this working (you need enough people to CARE about buying their music versus downloading it off some p2p network), this is a step in the right direction. If more people are to try this, and it actually works, we actually might have a different distribution model for music, something we need desperately in this time and age.
It actually saddens me to see the kind of collections people have, with absolutely no F%$#ing clue of the value of it. gigs of mp3s, and no appreciation of the music that one has. I know almost all of the songs on my laptop, whether free or paid for, and if I don't, I am in the process of listening to them and learning more about them. All this free downloading is taking some of the thrill of going out there and buying your music away. Building one's music collection was a painstaking job at one time, with distinctive CDs/ cassettes, great inlays, lyrics and liner notes adding to the excitement of owning the media.
Now all my CDs (even ones I bought on iTunes ) look the same - shiny silver of the blank CD, purchased last Thanksgiving with mail-in rebates equal to purchase price. Music is about substance, but the style... that's what makes it special. Where would the Doors be without Morrison's charisma, or the Beatles without the boyish charm of all of the Fab Four?